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At MITARE, we love changes that move us in the right direction. That’s why we went through a process of revitalizing our logo — not a revolution, but with attention to every detail. It’s still the same MITARE you know: quality, craftsmanship, and sporty energy in a feminine, elegant style. The new logo, however, is more clear, organized, and modern, works better on different backgrounds and formats, and looks even better in the places you encounter it most: on our website, social media, labels, and most importantly, on your favorite MITARE clothes.
Why did we do it?
Because we are growing. And with that growth comes higher standards and a need for visual consistency.
Logo revitalization brings:
A cleaner, more premium look – without losing our character.
Visual appeal of the logo – we want these changes to make you look even better in our clothes. The new logo is a modern, visually attractive mark that we are confident you will proudly wear on your leggings and tops.
Clean form, professionalism, premium quality – we want our logo to reflect these values.
Better readability – our phones, tablets, and computers are evolving, and this change also aims to improve visibility and legibility across devices.
NEW LOGO
A NEW FACE OF MITARE
What’s changing for you?
From a product perspective – nothing. What matters most stays the same: cuts, materials, craftsmanship, and our almost obsessive quality control. The only thing changing is how MITARE “looks” visually.
For the next little while, you may see both the new and previous logos side by side (for example, on older photos, some materials, or certain packaging elements). This is normal during such a process – everything will be updated gradually but consistently.
The same direction, even higher standards
We see this as the next step in building the brand. We believe that to offer you the best, we ourselves must keep improving. MITARE is not just a sports brand but also clearly premium – in quality, details, and service standards.
Why did we take this step? Our previous logo accompanied us for a long time and is associated with many successes. However, today MITARE is a more modern, dynamic, and aware brand than ever before, attuned to the needs of our customers. We want our visual identity to reflect these changes.
What does this mean for our customers? Our look is changing, but the foundations remain intact. We are still the same team, with your satisfaction and premium quality as our top priorities. The new logo is a promise that we are not standing still and will continue to surprise you – in a positive way!
Thank you for being with us. ❤️ MITARE TEAM